Comments on: Jackson & Maple

By: Rod Johnson

Rod Johnson — Wed, 20 Jan 2010 22:02:48 +0000

“Bill Knapp moment” belongs with “bagel-industrial complex” in some kind of “Tlön, Uqbar, Orbus Tertius” lexicon of things people *should* say every day.

By: Tom Brandt

Tom Brandt — Wed, 20 Jan 2010 19:53:48 +0000

“Bill Knapp moment”. I will hang on to that one.

By: anna ercoli schnitzer

anna ercoli schnitzer — Wed, 20 Jan 2010 19:32:11 +0000

A deli that was perceived as being “Too Jewish”??!!! Now that is Too Funny!

By: ulotrichous

ulotrichous — Wed, 20 Jan 2010 15:14:27 +0000

Once I was an antideSchlotzkelizationist too. I enjoyed the unusual pizza-like products and the unique spongy bread. Tasty. Then, came the great blunder; Schlotzky’s Bill Knapp moment if you will; when they hired somebody’s cousin to come up with a new tag line to address their brand challenge:

“Schlotzky’s: Funny Name, Serious Sandwich.”

I could not help but read this as “Semitic Name, Protestant Sandwich.” Somewhere, in some meeting, someone threw out the idea that perhaps their Deli was perceived as Too Jewish, and that it was standing in the way of their expansion. So I say, bring on the deschlotzkelizationists! Down with antideschlotzkelizationalism!

Plus, there’s nothing serious about those sandwiches. That dang spongy bun is fundamentally preposterous.

By: Fred Zimmerman

Fred Zimmerman — Wed, 20 Jan 2010 15:02:57 +0000

If I remember correctly, Walgreen’s is planning to put a store there, so deSchlotzkelizationists, be careful what you wish for.

I guess that makes me an antideSchlotzkelizationist, and my movement would be antideSchlotzkelizationistism.

By: Rod Johnson

Rod Johnson — Wed, 20 Jan 2010 03:47:26 +0000

Philistines!

By: Cosmonican

Cosmonican — Wed, 20 Jan 2010 02:03:04 +0000

I vote for “Schlotzkelization” with its implied relationship to “proselytization”. Using an “I” instead of a “Y” can be left to personal preference can it not?

By: Rod Johnson

Rod Johnson — Tue, 19 Jan 2010 21:29:56 +0000

I’m casting my vote for “Schotzkification.”

By: ulotrichous

ulotrichous — Tue, 19 Jan 2010 18:12:25 +0000

Well, “Schlotzkyzation” just didn’t sound right.

By: Rod Johnson

Rod Johnson — Tue, 19 Jan 2010 17:05:21 +0000

“de-Schlotzkelization”? Where’d that intrusive l come from? (ulotrichous–mefi high five)