A2: Advertising

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Paul Hickman, owner of Ann Arbor-based Urban Ashes, is interviewed on StreetFight about why he advertises with local news sites like The Ann Arbor Chronicle: ”There’s a place for the New York Times and USA Today, but I do appreciate the level of the awareness that is changing back to local resources and local communities that have been washed away by globalization. [That is] a lot of what it comes down to [when] I choose to advertise in the Chronicle over USA Today.” [Source]