UM: Social Media

Lindsay Blackwell has launched a social media campaign to get hired as the University of Michigan social media director, a new position created by Lisa Rudgers, UM’s vice president for global communications and strategic initiatives. The “Dear Lisa” campaign has its own website and Twitter hashtag – #dearlisa. From the website’s section on “What This Is”: ”Hi, I’m Lindsay Blackwell. I really, really, really want this job. Maybe you’re not Lisa Rudgers. That’s cool. Maybe you know somebody who knows somebody who knows Lisa Rudgers. If you’re impressed with what you’ve seen here, do me a favor – tell somebody. Tell your mother, tell your friends, tell your dog. Tell somebody who might tell somebody who might tell Lisa Rudgers.” Good luck! [Source]