Add Events to the Chronicle’s Listing

Here’s how to set up your own event listings on The Ann Arbor Chronicle.

1. Register for an account on Upcoming (http://upcoming.yahoo.com). Some readers might already have an account with Yahoo!
2. Create the event using +Add An Event on Upcoming. It’s a form-filling exercise that asks for what you’d expect: Title, venue, time, date, description, cost (if any). Many if not most of the venues in Ann Arbor are already in the Upcoming system – start typing and the auto-fill will take over. If you wind up needing to add a venue, once you type in the address, a link to a map of that location gets automatically created.
3. Let us know you’ve created the event. Email us the link. Or just tell us the title. We’ll find it. Then we’ll add it to our “watch list” and it will show up on The Chronicle’s event listing. Plus, your event will potentially show up in other places that use Upcoming.

To people with events to promote, the advantages of this approach include: total control over accuracy, tone and language of description; total control of any needed revisions (what if the time, date or venue changes due to circumstances beyond your control?); potentially wider distribution across the web.

For us, one advantage is that it saves work – one click adds an event to our “watch list.” Another is that we retain editorial control over which events appear on our website. A final advantage is that Upcoming uses the nomenclature “watch list.” We’re all about watches and clocks here at The Chronicle, for heaven’s sake.