Stories indexed with the term ‘advertising’

Notebooks used by The Chronicle, made locally by Kate Kehoe out of recycled paper. The front and back covers are made from movie videotape boxes.

Editor’s Note: The monthly milestone column is published on the second day of each month – the anniversary of The Ann Arbor Chronicle’s Sept. 2, 2008 launch. It’s a chance for either the publisher or the editor of The Chronicle to touch base with readers on topics related to this publication.

There’s something hopeful about an empty notebook.

It’s all about possibilities – events that haven’t yet happened, wonky statements that haven’t yet been recorded. Blank pages don’t yet contain anything that’s indecipherable or uninspiring. All of that is still to come – for now, it’s pristine pages, and no shortage of them.

I just stocked up on a pile of new notebooks for The Chronicle. They’re made by local artisan Kate Kehoe, who fashions them from recycled paper and old movie video boxes. I take a perverse pleasure in doing a serious interview while writing in a Hellraiser III notebook.

Notebooks – empty and full – are a good way to think about starting the new year. [Full Story]

Canned meat is a terrible delivery device for icing.

On the second day of each month, The Ann Arbor Chronicle provides a kind of status report about The Chronicle itself in the form of a milestone message written by either the publisher or the editor. We alternate months.

First a note about spam. Long story short, I’ve retrieved many messages from our spam folder in the last month. I may have missed some. My apologies for apparent non-responses.

Two months ago, I wrote about cake. That’s because – as I put it then – “[G]iven a choice between pie and cake, I prefer cake.” Over the years, I’ve put a lot of thought into cake. Deep thought. Nearly 15 years ago I wrote an academic paper in semantics called, “On Having Every Cake and Eating It, Too.” It was 50 pages long and included many diagrams. I bring this up mostly to emphasize that I can go on and on about cake … in a very scholarly way if I have to. No worries, I’m not going to delve into the contents of that old paper – mostly because I don’t know exactly where it is. It would be easier to find if it had been published. [Full Story]

Coming soon to the Michigan Theater marquee: "The Ann Arbor Chronicle."

Giddy doesn’t begin to describe the first time I saw my byline in a newspaper – slobberingly gaga comes closer – and I’m anticipating a similar can’t-help-grinning-stupidly jolt when The Chronicle’s name goes up on the Michigan Theater marquee on Sunday.

As our publication grows, we’re looking for ways to let people know what we do. And we’re looking to do that in ways that make sense for us. For example, you probably won’t see us putting flyers on car windshields in the Walmart parking lot – unless, perhaps, we’re doing it as performance art. What’s more our speed? An ad in the program for Burns Park Players’ “Annie Get Your Gun” in February. I was pretty gaga over that, too.

But when I met with the Michigan Theater’s Lee Berry a few weeks ago over breakfast at the Broken Egg and he told me about the possibility of sponsoring the 1939 classic “Mr. Smith Goes to Washington” – well, the fit seemed just about perfect. [Full Story]

Mary Morgan, Ann Arbor Chronicle publisher

Walking home in the drenching rain last week, soaked to the bone and feeling a little sorry for myself, I noted that at least I wasn’t cold – it finally felt like spring. And spring marks the third season of the year for The Ann Arbor Chronicle, another milestone as we check in with our eighth monthly update to readers.

This month we have a few things on the horizon, plus a reminder and some thank yous. [Full Story]

I used this canvas bag to deliver the morning paper in Columbus, Indiana, from 1974 to 1980. The circulation area for the Louisville Courier-Journal extended only as far north as Columbus. More people in Columbus subscribed to the Indianapolis Star, or else the local afternoon paper, The Republic. But some people subscribed to all three.

It’s my turn to write the monthly milestone – an update about The Chronicle. Here’s a nuts-and-bolts outline, with a longer version after the break.

• Events: List them yourself on The Chronicle by registering for an account on Upcoming and creating the event listings there. Let us know when you’ve done that, and we’ll add them to our “watch list,” which will make them appear on The Chronicle’s event listing. It’s free.
• Emailed updates: Shoot us an email saying you’d like to receive weekly story summaries, and we’ll send them to you – with links to the complete story.
• Advertising crew: As part of our ongoing effort to increase revenues to support expanded coverage in The Chronicle, there’ll be some folks out there in the community earning commissions by convincing advertisers to place ads in The Chronicle. If you think you’ve got what it takes to sell ads into The Chronicle, let us know.
• Print and thoughts on newspapers: Printing off a page from The Chronicle should look a bit better than it used to. Regarding the contrast between news on-screen versus printed on paper, Del Dunbar’s column that we ran back in September 2008, our first month of publication, is a better read than ever. [Link to Del Dunbar's column.]

[Full Story]

The Chronicle's ad in the Burns Park Players program for "Annie Get Your Gun." It was the first-ever ad that we'd purchased, and gave us a thrill to see it when we attended the Feb. 7 show.

I generally brace myself when February rolls around – it doesn’t have a great track record of bringing the best of times, in my experience.

This year was different.

February treated The Chronicle okay. In spite of continued grim economic news, we’ve signed on new advertisers. In spite of the media’s general belief  that readers have super-short attention spans, we’ve gained new readers – and you might have noticed that we don’t always write short.

Yeah, this sounds pretty self-congratulatory. I can’t help it. Each business, nonprofit or professional who spends their advertising dollars with us or contributes via our Tip Jar, each person who spends some of their time reading The Chronicle – when they have a hundred other things calling out for their attention – is a precious thing to us, and we celebrate that unabashedly.

A lot happened in February, including several things we’re doing aimed at spreading the word about our publication. For our sixth monthly milestone message, here’s an update on what we’ve been up to. [Full Story]

Occasionally, we like to remind readers of the reason The Ann Arbor Chronicle is able to keep publishing: Advertisers have invested their dollars in ads that appear in the sidebars of the site. So every once in a while we’ll highlight those advertisers here in the center column. [Full Story]

The Chronicle's state House of Representatives press pass. We hope this year's will be purple.

Back in early September, only a week or so after we launched The Ann Arbor Chronicle, I trekked up to Lansing to meet with our locally elected state legislators. Man, I had grand plans. I’ve never found a good resource for learning about what our state lawmakers are doing, and I thought The Chronicle could be that resource.

The women I met with could not have been more gracious. The three state representatives – Pam Byrnes, Alma Wheeler Smith and Rebekah Warren – work in adjacent offices in a building with spectacular views of the capitol across the street. I met some of their staff, and talked with each about their goals and priorities for the year. Liz Brater, the state senator who represents Ann Arbor, gave me a tour of the Senate chambers. And I wrapped up the day by joining Rebekah Warren and Alma Wheeler Smith while the House was in its afternoon session (their desks sit next to each other on the House floor, but not because Alma is Rebekah’s mother-in-law). I even acquired a press pass for the rest of the year, which involved filling out some forms and getting my picture taken. [Full Story]

Dick Ryan recalls President Ford's response to a proposed bailout of New York city.

“I’ve never seen reporters so excited as when they’re talking about their Twitters,” remarked Gil Klein, moderator of a panel discussion Wednesday night at the Gerald R. Ford Library in Ann Arbor. The discussion was part of a nationwide tour of similar events hosted by the National Press Club as a part of the organization’s 100th anniversary. Klein, director of the National Press Club’s Centennial Forums, mentioned the micro-blogging platform Twitter in the current context of the tremendous period of innovation in the field of journalism.

But the consensus among panelists … [Full Story]

Today marks the third month of publication of The Ann Arbor Chronicle. As we have on the previous monthly milestones, we take this opportunity to touch base directly with readers.

We’ve made a couple of minor changes to the layout. The left sidebar is now a bit cleaner, partly because we’ve consolidated some material into the top shaded box.

In response to reader suggestions, we’ve also made the the link to the Tip Jar as prominent as we know how. It’s sitting in the masthead where the news stand price is typically displayed for a printed publication (upper right).

Also based partly on reader input, the frame for the advertisements now contains a link (at the bottom) to a … [Full Story]