An Ann Arbor city council budget planning session is scheduled to take place on Monday, Dec. 9, starting sometime around 4 p.m.
Councilmembers have been asked to prepare for the session by thinking about Ann Arbor’s “brand.” Specifically, they’ve been asked to reflect on what “differentiates Ann Arbor from other communities in Michigan” and what “makes Ann Arbor a truly special community to live, work and play.”
Councilmembers will be asked to spend about five minutes each at the start of the session talking about how they see the Ann Arbor “brand.”
The facilitator for the session is Julia Novak of the Novak Consulting Group. In advance of last year’s session, she asked councilmembers to prepare by formulating thoughts that could be summarized as “What I Believe.”
Last year’s homework assignment was, I think, easy compared to this year’s. And I do not envy councilmembers this chore. It sounds hard. I wouldn’t know where to begin. Anytime somebody starts talking about “brands” – especially a brand for a city – my first thought is: “Why, you sound like a charlatan standing there talking to me; why don’t you go off and make something useful, then come back and tell me all about that very useful thing you made instead of blathering on about brands.”
And so, because I am human, and every bit as lazy and ill-tempered as the rest of you, I will not get down to the business of completing the chore … before bitterly lamenting the nature of the chore itself (with all due respect to Julia Novak). I do hereby bitterly lament the branding chore. But I’ll take a shot.
That shot includes quoting a five-year-old interview.
But before delving into the dusty archives, I want to have a look at the preliminary results of a survey that was conducted recently among residents. I think it shows that our self-image as a community valuing public participation is not especially well-founded. So that’s not our brand. Not right now, anyway.