Last week, I explained why Michigan students are dropping football tickets in record numbers – about 40% in the last two years. It touched a nerve – actually a few hundred thousand nerves. And not just among Michigan fans, but college football fans nationwide, who recognized many of the same flaws at their favorite university that were turning them off, too.
It’s all well and good to criticize Michigan’s athletic administration – and apparently very cathartic for many fans, too. But it doesn’t solve the central problem: How can college programs protect an experience millions of fans and students have loved for decades, before it’s too late?
Yes, winning helps. But when Michigan went 3-9, 5-7, 7-6 a few years ago, they still had a robust wait list. And when USC was winning national titles about the same time, they rarely sold out their Coliseum. Fans obviously love winning, but what they want – what they need – runs deeper than that.
Allow me to offer a few suggestions.