Stories indexed with the term ‘Dave Brandon’

Column: Dave Brandon’s Fireworks

John U. Bacon

John U. Bacon

The University of Michigan’s athletic director sent a proposal to the university’s board of regents, requesting permission to set off fireworks during two football games this fall.

At first blush, the question of post-game fireworks didn’t seem like a very big deal either way. On Michigan fan blogs, reactions were mixed. As for the university’s regents, they have bigger things to worry about than fireworks. Even the athletic department’s budget – which has grown by 50%, currently pushing $150 million – might seem like a lot to us, but that’s a rounding error at the university’s hospital.

So when the regents voted down the proposal for fireworks for two games this season, it got people’s attention.

The regents rarely split their votes, or deny the athletic director’s wishes. But when the regents looked into the fireworks proposal, they were surprised to find the department wanted to set off fireworks not just after both games, but during the second game, after touchdowns – replacing the century-old tradition of celebrating success with the marching band blasting “The Victors.”

Once bloggers saw that, they exploded like – well, fireworks. They didn’t like the idea any more than the regents did.   [Full Story]

Column: Fixing College Football

John U. Bacon

John U. Bacon

Last week, I explained why Michigan students are dropping football tickets in record numbers – about 40% in the last two years. It touched a nerve – actually a few hundred thousand nerves. And not just among Michigan fans, but college football fans nationwide, who recognized many of the same flaws at their favorite university that were turning them off, too.

It’s all well and good to criticize Michigan’s athletic administration – and apparently very cathartic for many fans, too. But it doesn’t solve the central problem: How can college programs protect an experience millions of fans and students have loved for decades, before it’s too late?

Yes, winning helps. But when Michigan went 3-9, 5-7, 7-6 a few years ago, they still had a robust wait list. And when USC was winning national titles about the same time, they rarely sold out their Coliseum. Fans obviously love winning, but what they want – what they need – runs deeper than that.

Allow me to offer a few suggestions. [Full Story]

Column: Paying The Price at Michigan

John U. Bacon

John U. Bacon

Last week, the Michigan athletic department admitted what many had long suspected: student football ticket sales are down, way down, from about 21,000 in 2012 to a projected 13,000-14,000 this fall.

The department has blamed cell phones, high-definition TV, and a sweeping national trend – but those don’t tell the whole story.

How’d Michigan lose so many students so fast? Answer: a lot of hard work.

Athletic director Dave Brandon has often cited the difficulty of using cell phones at Michigan Stadium as “the biggest challenge we have.” But when Michigan students were asked in a recent survey to rank seven factors for buying season tickets, they ranked cell phones seventh – dead last.

What did they rank first? Being able to sit with their friends.

But Brandon did away with that last year, with his new General Admission seating policy. Instead of seating the students by class – with the freshmen in the end zone and the seniors toward the fifty, as they had done for decades – last year it was first come, first served. (They also raised the price to $295, up from $195 the year before, when Michigan played six home games instead of seven.) The idea was to encourage students to come early, and come often. Thousands of students responded by not coming at all.

This was utterly predictable – and I predicted it, 13 months ago, in this column. [Full Story]

Column: Take Nothing for Granted

John U. Bacon

John U. Bacon

On Tuesday, the University of Michigan announced that Domino’s Pizza CEO David Brandon would succeed Bill Martin as the athletic director. It marked a personal high point of a great career – one you wouldn’t have predicted when Brandon played for Michigan as a third-string defensive back.

Fourteen years ago, I wrote a big feature on Bo Schembechler for the Detroit News. Bo liked the story and, out of nowhere, gave me his papers. When I tried to interest him in writing a book, he told me to ask him later – much later, it turned out. About nine years later. So, in the summer of 2000, I started without him.

The first person I sought out was Dave Brandon, who was in his second year as the CEO of Ann Arbor-based Domino’s Pizza. He probably didn’t know me from Adam, but he gave me an hour of his time anyway. And he didn’t spend it gushing about his greatest day, either, but confessing his worst one. [Full Story]