Stories indexed with the term ‘logo’

This spring the Big Ten Conference added Nebraska, giving the league 12 teams.

So, what do you do – change the name to the Big 12? No, because that name’s already taken by another conference – which, naturally, now has 10 teams. So the Big Ten decided to keep its name – and change everything else, starting with the logo.

Now, to handle all this, they could ask some corn-fed rubes like you and your cronies, but you would probably do something silly like draw on the Big Ten’s unparalleled 115-year history and come up with something simple, honest, and authentic. Or you might just pay some art student a hundred bucks to make a new logo, like Nike did years ago, to create some swoosh-looking thing. It was so embarrassingly bad they got rid of it as soon as they could, which is why you’ve probably never seen it.

And that just won’t do, you mouth-breathing Midwesterner. Why, you probably don’t even use “networking” as a verb. You disgust me.

No, what you’ve got to do is lay yourself at the mercy of high-priced international image consultants – the kind of “branding experts” who cover the euro currency with geometrically perfect structures that never existed and name the streets of our finer subdivisions after purely abstract concepts, which are as suitable for your municipality as they are for Mars – and let them tell you what you’re supposed to like.

And, thank God, that is exactly what the Big Ten did! [Full Story]

On Wednesday morning, the Downtown Development Authority board operations committee got an update on the new parking payment kiosks which will soon begin replacing downtown Ann Arbor parking meters. The plan to install the devices, which will allow flexibility for payment and for rate-setting, has been reported in The Chronicle at least as long ago as last October.

The bases of the existing meters will remain in place, but they’ll be decapitated, with the coin receptacle to be replaced with a sign indicating a number for each parking space. The numbers are needed when parkers pay for their spaces.

On Wednesday, Joe Morehouse, deputy director of the DDA, said that the first of 25 units will be shipped on April 1 for deployment in the State Street and Liberty Street area. The 25 units represent an initial phase of assessment, with the idea that as many as 150-175 of these “smart meters” could eventually be installed. [Full Story]