Editor’s note: Nelson’s “In it for the Money” opinion column appears regularly in The Chronicle, roughly around the third Wednesday of the month.
Come November, Ann Arbor’s own Backyard Brains will be shipping their educational RoboRoach kits. In just a few E-Z steps you (yes, you!) will upgrade a standard issue Blaberus discoidalis cockroach into your very own iPhone-controlled insectoid robo-slave – and just in time for the Non-Denominational Gift Giving Holiday Season!
I know, I know, you have questions – and almost certainly some objections – when it comes to icing a live cockroach, mutilating its antennae, drilling a hole in its back, and taking control of its brain – with a goddamn phone. 
Readers, I share your moral panic. But I have walked in the Valley of Death, have been prodded with the SpikerBox, have bought coffee and a cookie for the lead roach-roboticisizer, have met their techno-insectoid minions, and here, on the far side of the vale, I want to tell you this:
I am not worried about the kids who unwrap a Backyard Brains RoboRoach kit sometime between Thanksgiving and the end of the year; I’m worried about the kids who don’t.