“I grew up in New York City, Queens, where the world was very different and mass transit was a daily part of everybody’s daily life,” says Roger Kerson. But Kerson opted for personal transit when he biked to the Sweetwaters café on West Washington to discuss with The Chronicle his recent appointment to the board of the Arbor Transportation Authority (AATA).
![](../../wp-content/uploads/2010/08/KersonSeries2Small.jpg)
Roger Kerson at the AATA board retreat on Aug. 10. (Image links to higher resolution file.)
The AATA, branded on the sides of buses as “The Ride,” aims to be the public transportation provider for Ann Arbor and Ypsilanti, as well as all of Washtenaw County. Kerson is one of seven members on the AATA board.
While he may be the newest board member, Kerson does not lack for eagerness in promoting the AATA’s current initiative to develop a countywide transportation plan. “We’re engaged in a planning process,” he says, “for developing mass transportation and we encourage people to go to MovingYouForward.org … We need to engage in a lot of conversation.” The Moving You Forward website seeks community feedback on every aspect of public transportation.
“Where do you live? Where do you work? Where do you shop? Where do you go to the movies? Are there ways in which you could reduce your carbon footprint by using transit, using the bike?” Kerson asks, adding that the AATA welcome views from all Ann Arborites and county residents, whether they use transit or not.
Encouraging that kind of communication is familiar ground to Kerson. He is currently a media consultant at RK Communications, his consulting firm. Kerson’s roots in Ann Arbor stretch from his time at the University of Michigan, where he graduated with distinction in 1980. “I think Woodrow Wilson was president then,” he quipped. Kerson stayed in Ann Arbor after college, soon becoming interested in journalism.
He began writing for a publication called The Alchemist, which he describes as “The Ann Arbor Chronicle in its day, before the Internet.” [Full Story]