Stories indexed with the term ‘logo’

Ann Arbor greenbelt advisory commission meeting (Sept. 6, 2012): Commissioners were briefed on two items at this month’s meeting – the greenbelt program’s strategic plan, and a design for the program’s logo.

It’s been three years since the strategic plan was last updated. In this latest version, no major changes are being made to the program’s existing priorities: protecting large blocks of farmland as well as natural areas in the Huron River watershed, and building partnerships to leverage other funding sources.

In addition to those, a new priority is being added: Educating Ann Arbor residents about the program’s efforts, and reaching out to landowners in the greenbelt to ensure that the flow of applications continues. [.pdf of revised strategic plan]

Commissioners gave additional feedback at their meeting, and the plan will be sent to funding partners for their input too. The greenbelt advisory commission is expected to vote on the final plan at its Oct. 4 meeting.

The group also weighed in on designs for a new logo to help brand Ann Arbor’s greenbelt program. The design is intended to show the connection to the city, as well as images representing both farmland and natural area preservation. There’s space for logos of partner entities, and text that indicates what kind of land is being preserved and whether the land is private or public. The intent is to use this image on signs at the properties that are protected by the greenbelt program, and on brochures and other materials.

In updates to the commission, Ginny Trocchio – who is the program’s support staff – highlighted plans to hold another bus tour of greenbelt properties on Saturday, Sept. 22. The trip will focus on the eastern portion of the greenbelt, and its connection to the Superior Greenway. She also noted plans to participate in the Sept. 8 HomeGrown Festival, an event showcasing local food.

In their main action item, commissioners voted to recommend that the city council partner with Washtenaw County and Webster Township, contributing 25.5% toward the purchase of a parcel identified as application number 2005-08. (The first four numbers signify the year in which the application was made.) Tom Bloomer abstained from the vote. He owns Bur Oaks Farm in Webster Township, and serves on the township’s farmland and open space board. He did not indicate his reason for abstaining.

Two days earlier, the city council had approved two purchase-of-development-rights (PDR) deals that GAC had previously recommended: the 90-acre Alexander farm in Webster Township, and a 136-acre property owned by Robert H. Schultz in Superior Township. Jane Lumm (Ward 2) voted against both deals, citing concern that no local partners contributed to the land preservation efforts. Both deals include federal grants to cover a significant portion of the costs. [Full Story]

This spring the Big Ten Conference added Nebraska, giving the league 12 teams.

So, what do you do – change the name to the Big 12? No, because that name’s already taken by another conference – which, naturally, now has 10 teams. So the Big Ten decided to keep its name – and change everything else, starting with the logo.

Now, to handle all this, they could ask some corn-fed rubes like you and your cronies, but you would probably do something silly like draw on the Big Ten’s unparalleled 115-year history and come up with something simple, honest, and authentic. Or you might just pay some art student a hundred bucks to make a new logo, like Nike did years ago, to create some swoosh-looking thing. It was so embarrassingly bad they got rid of it as soon as they could, which is why you’ve probably never seen it.

And that just won’t do, you mouth-breathing Midwesterner. Why, you probably don’t even use “networking” as a verb. You disgust me.

No, what you’ve got to do is lay yourself at the mercy of high-priced international image consultants – the kind of “branding experts” who cover the euro currency with geometrically perfect structures that never existed and name the streets of our finer subdivisions after purely abstract concepts, which are as suitable for your municipality as they are for Mars – and let them tell you what you’re supposed to like.

And, thank God, that is exactly what the Big Ten did! [Full Story]

On Wednesday morning, the Downtown Development Authority board operations committee got an update on the new parking payment kiosks which will soon begin replacing downtown Ann Arbor parking meters. The plan to install the devices, which will allow flexibility for payment and for rate-setting, has been reported in The Chronicle at least as long ago as last October.

The bases of the existing meters will remain in place, but they’ll be decapitated, with the coin receptacle to be replaced with a sign indicating a number for each parking space. The numbers are needed when parkers pay for their spaces.

On Wednesday, Joe Morehouse, deputy director of the DDA, said that the first of 25 units will be shipped on April 1 for deployment in the State Street and Liberty Street area. The 25 units represent an initial phase of assessment, with the idea that as many as 150-175 of these “smart meters” could eventually be installed. [Full Story]