Stories indexed with the term ‘Super Bowl’

Congratulations! You not only survived that annual orgy of conspicuous consumption called the Super Bowl, you also survived the two weeks of endless stories without news that lead up to the big day.

And when the big game arrived, what was our reward? On the one day we actually look forward to watching TV ads, they were so bland and boring and just plain bad, we had no choice but to turn our attention to the actual football game.

Has it come to this?

But back to the point of the whole exercise: The Super Bowl ads.

To say a bunch of ads were disappointing is like complaining that your dentist’s routine cleaning is getting predictable. We usually don’t expect ads to do anything more than annoy us.

But with Super Bowl ads, all the hype raises our expectations, and all the money companies spend – a record four million dollars for a 30-second ad – only increases the pressure.

Trying to be funny is the one, surefire way to make sure you’re not. And, because the ads are so expensive, every executive at every company has got to throw in his two cents, which is trying to create comedy by committee. And that’s the second surefire way to be sure you ain’t funny. [Full Story]

Even those who don’t follow sports probably know the Super Bowl is a week from Sunday.  And, for the first time ever, in any major American sport, the opposing head coaches are brothers. More important for Michiganders, they are the Harbaugh brothers, John and Jim, who went to Ann Arbor Pioneer High School. So, you’ll probably start to hear lots of stories from the folks who met them along the way.

Well, count me in.

Their dad, Jack, coached under Michigan’s Bo Schembechler in the ’70s. His oldest son John played football at Pioneer High and Miami of Ohio, then worked his way up the ladder until he became the head coach of the Baltimore Ravens in 2008. He told the Washington Post he’s based his coaching philosophy on Bo’s coaching philosophy.

John’s younger brother Jim has had a complicated relationship with Michigan, but not with Bo. Jim is my age, and when we were 12 he was Michigan’s ball boy – which made all of us envious. I played against him in baseball, and with him in hockey. That was my best sport, and I was just barely better than he was – that’s my claim, anyway – and hockey was his fourth sport, which he played on the side during basketball season. Guess which one of us became a sports writer? [Full Story]

It’s been five days since the Super Bowl, just enough time to give us a little perspective on the whole thing. Was it a football game? A concert? A competition for the Clio Award? Or some bizarrely American combination of all three?

Let’s start with the least important: The football game. You might have caught bits of it, squeezed between the ads and the show. How could you tell when the game was on? Those were the people who ran really fast, and wore clothes.

For the Super Bowl’s first 30 years, most of the games were boring blowouts. I suspect even the players can’t recall the scores of those snoozers.

But the ads and the halftime shows were hard to forget, and often featured a member of the Jackson family having his hair ignited or her wardrobe mysteriously malfunction.

But lately, it’s been the other way around. Ten of the past 16 games have been barn burners – and the rest of the stuff is putting us to sleep. [Full Story]

Forty-five years ago, the Super Bowl … wasn’t even the Super Bowl. They called it the NFL-AFL Championship Game, until one of the founders renamed it after watching his grandson play with a “High Bouncing Ball” – a super ball. Super ball – Super Bowl. Get it? And thus, an artificial event was born.

Tickets were just fifteen bucks for that first game – and they barely sold half of those, leaving some 40,000 empty seats in the Los Angeles Coliseum.

A 30-second ad cost only $42,000 – and they weren’t any different than the ads they showed the previous weekend. The half-time show featured three college marching bands – including one you might have seen from the University of Michigan.

Over the next couple decades, of course, the event became a veritable national holiday. Tickets now sell for thousands of dollars, and ads for millions. The game attracts more than 100 million viewers in the U.S. alone. [Full Story]

Editor’s note: Chronicle sports columnist John U. Bacon is on hiatus writing a book about University of Michigan football coach Rich Rodriguez’s three seasons coaching the Wolverines. As Super Bowl Sunday approaches – a game between the Green Bay Packers and the Pittsburgh Steelers – we are pleased to offer a guest column from Ann Arbor resident Zach London. This piece appeared originally in the February edition of London’s monthly newsletter The Hard Taco Digest. Each month, the digest includes a link to an original song composed and recorded by London, and he has committed to this monthly musical project until he is dead.

Nicholas Dodman is an animal psychologist who wrote a book entitled, “The Dog Who Loved Too Much.” I haven’t read it, but the first chapter was described to me as follows: The author has a patient, a dog, who loves her owner too much. When the owner leaves the house each morning, she becomes so worried that he won’t return that she loses control of her bladder.

She paces around the house peeing on everything. When he finally comes home at 5 p.m., she is so overjoyed to see him that she throws up. The joy is so pervasive that she vomits constantly until he leaves again the next morning, at which point the bladder problem kicks in again.

That is how I feel about the Green Bay Packers.

It is a special kind of staggering love that only emotionally disturbed dogs and true sports devotees can experience. We soar, we suffer, and we soar again, and all of it is unhealthy. [Full Story]

It’s hard to think of too many endeavors that receive more overblown attention than do sports. And within sports, nothing’s more overblown than the Super Bowl.

This time around, we’re getting endless stories about President Obama picking the New Orleans Saints – because … that matters? – a preview of the ads scheduled to run during the game, and several hundred articles analyzing the recuperation of Dwight Freeney’s sprained right ankle, and how that might affect national security. Or some such.

But in the midst of this morass are two stories worth telling. [Full Story]