Column: Arbor Vinous
Although local restaurant wine markups vary widely, you might figure that wine prices in the cutthroat-competitive supermarket world would be more consistent, one to the next.
You’d figure wrong.
One fine example: Italy’s ubiquitous Santa Margherita Pinot Grigio. Fuhgedabout its modest crowd-sourced ratings; the wine’s a staple on most grocery store shelves, including seven of the eight Ann Arbor supermarkets I visited in late October.
If you’re a west-sider who shops at Plum Market, you’ll pay $17 to take home the current 2009 vintage.
Wanna spend more? No problem. On the south side, Meijer sells the same bottle for $19. Joe’s will Trade one in exchange for $21. And if buying the wine at Whole Foods makes you no healthier, its $24 price tag is likely to perk up the chain’s bottom line.
But if you really have money to burn, head east toward Hiller’s for the daily double: you’ll settle for the prior year’s vintage and they’ll soak you for $26 – a whopping $9 (53%) more than Plum’s price.
This may be an outlying example, but it’s far from atypical. The survey found prices on individual bottles can vary as much as 80% among the eight local markets, and your total tab for the identical assortment of wines will be 30% higher or lower, depending on where you shop. [Full Story]