UM: Color

Norbert Schwarz, a UM psychology professor, is quoted in a New York Times article about the impact of color on mood and behavior. Says Schwarz: ”When you feel that the situation you are in is problematic, you are more likely to pay attention to detail, which helps you with processing tasks but interferes with creative types of things.” By contrast, ”people in a happy mood are more creative and less analytic.” [Source]