UM: Entrepreneurs

In a “Cool College Start-ups” feature, Inc. magazine profiles several young entrepreneurs, including Caroline Rooney, a UM sophomore who started a T-shirt venture called The Bearon. Says Rooney: “It’s getting to the point where I don’t recognize some of the people who are sending in orders, calling in questions, or walking around campus wearing the shirts. That’s when you know the word of mouth has gone to the next level, and that’s really exciting.” [Source]