UM: Storytelling

On the Speechworks blog, Joey Asher describes a recent trip to UM for his son’s freshman orientation: “The school had a well-organized series of sessions for parents. And it reinforced for me one major point about public speaking. Almost no one knows the value of a story. Over and over college administrators, health professionals, professors, and public safety professionals would stand up to talk to us about what our kids could expect at the University of Michigan. And over and over we’d get a series of bullet points, delivered somewhat randomly.” [Source]