John U. Bacon

This week, a company called “CareerCast.com” ranked more than 1,000 American jobs, and determined that the worst job in America isn’t garbage collector, dog cage cleaner or Lindsay Lohan sobriety tester – but journalist.

Yes! Score! Booyah!

They based their rankings on four criteria: the workplace environment, the industry’s future, average income, and stress.

Okay, it’s true: newsrooms usually aren’t pretty places, and the future isn’t any prettier for newspapers. You can make more money doing a lot of other things – and, yes, the stress is very real. The hours are long and late, and many of our customers think they can do our jobs better than we can. They’re often nice enough to take the time to tell us that – even if they’re complaining about a different news outlet that screwed up and somehow we’re responsible. Hey, at least they care.

Journalists themselves reacted to this ranking with all the calm, cool, collected professionalism of Geraldo Rivera and Nancy Grace. But here’s why: newsrooms aren’t for everybody, but we like them – the hustle and bustle and energy and urgency. We like the stress, too – no matter how much we complain about it – because it comes with doing work we believe actually matters.

We get to go right to the action and meet fascinating people, then tell their stories – and ours, too.

Kurt Vonnegut said, “Any scientist who can’t explain to an eight-year-old what he is doing is a charlatan.” But I think that applies to all of us.  For farmers, doctors and teachers, explaining what they do to an eight-year old is pretty easy.  Journalism isn’t as important as those jobs, in my opinion, but our answer would be just as simple: “We tell stories.”

As for the future, it’s true, newspapers are committing a slow suicide, and that’s hard to watch. But my college students read more stories on the internet every day than we ever used to read in newspapers. We just haven’t figured out how to make money from the internet, where everybody expects to get everything for free. But we will. We’re Americans. Figuring out how to make popular things pay is what we do best.

True, the salaries aren’t great, especially when you’re starting out. But everybody I know is doing much better than the average salary the survey cited, and if you stick with it, you can actually make a pretty good living in this business – certainly a lot better than the experts told me I would.

But that’s beside the point. I’ve been to too many funerals, but I’ve noticed that at every single one of them, no one mentioned how much money the guy made. If you think that’s how the quality of your life will be measured, you are headed for a very rude awakening – perhaps after you’re gone.

I don’t know a single soul who got into journalism for the money. And if they did – well, like Rick in Casablanca, “They were misinformed.”

It doesn’t bother me that many adults might agree with the job ranking. But it does bother me that 20-year-olds might think it’s true – and miss out on something immensely satisfying. Journalists, like teachers, preachers and nurses, to name just a few, love what we do for reasons the survey never considered.

These rankings are based on the assumption that work is nothing more a necessary evil, so our goal should be to minimize the pain while maximizing the gain. By this cynical formula, if you can limit your headaches while expanding your haul, you win.

That you might actually be passionate about what you do – or even that you should be – is not part of this equation. But the vast majority of journalists I’ve worked with are extraordinarily passionate about their mission – far more than the corporate suits that closed too many of their newspapers, instead of selling them to investors who wanted to keep them alive.

I caught the writing bug my junior year in college. The same semester my teacher asked me if I wanted to go to a party, and I said sure – not realizing the party was for the entire English department. After I embarrassed myself thoroughly – wearing a flannel shirt and jeans among turtlenecks and bow ties, for starters – I sought out the guest of honor, a distinguished writer named Al Young, to apologize for my ignorance. He accepted my contrition with grace and good humor, so I decided to press my luck: “Do you have any advice for a would-be writer?”

Mr. Young put his arm around me, and raised an index finger. “Only this,” he said. “Don’t want to write. Need to write.”

“What does that mean?” I asked.

He smiled and said, “You think about that, son.”

I thought about that during my last two years of college, and my first three years out in the “real world,” until I finally got it: If you can’t shake the writing bug, you might as well surrender and try to make a living doing it.

So, I turned down law school to do this – one of the best decisions of my life. Most of my colleagues turned down similar opportunities to pursue something we consider not a career, but a calling. If you’re lucky enough to find something you love doing that much, you’d be a fool to trade it in for a job. (And if you think the higher-ranking jobs on this list will be magically protected, you haven’t been paying attention. At the end of the day, the only security we have is our own ability.)

When you spend your life doing something you love, you’re probably going to do it better, and with better people. The University of Michigan’s late professor Christopher Peterson discovered that the biggest factor in job satisfaction is not pay or prestige, but having one great friend at work. In this business, I’ve already made dozens of great friends, people I admire and respect immensely – and I’m still making them.

Another bonus: I am never bored. Let me repeat that: I AM NEVER BORED. Ever. I don’t need more vacation, just more hours in the day.

When you’re facing most decisions, analysis and feedback are crucial. But in the two most important decisions of your life — your work, and your partner – the heart has reasons of which the mind knows nothing.

When it comes to love and work, Freud said, you must follow your heart, and not your head.

Find work you love, and forget the rest – including moronic rankings in business magazines. Because if you apply their priorities to this vital decision, you might find yourself in a joyless job compiling moronic rankings in business magazines.

And that would be a terrible waste.

About the writer: Ann Arbor resident John U. Bacon is the author of “Bo’s Lasting Lessons” and “Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College Football” – both national bestsellers. His upcoming book, “Fourth and Long: The Future of College Football,” will be published by Simon & Schuster in September 2013. You can follow him on Twitter (@Johnubacon), and at johnubacon.com.

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Roger Kerson at the AATA board retreat on Aug. 10. (Image links to higher resolution file.)

The AATA, branded on the sides of buses as “The Ride,” aims to be the public transportation provider for Ann Arbor and Ypsilanti, as well as all of Washtenaw County. Kerson is one of seven members on the AATA board.

While he may be the newest board member, Kerson does not lack for eagerness in promoting the AATA’s current initiative to develop a countywide transportation plan. “We’re engaged in a planning process,” he says, “for developing mass transportation and we encourage people to go to MovingYouForward.org … We need to engage in a lot of conversation.” The Moving You Forward website seeks community feedback on every aspect of public transportation.

“Where do you live? Where do you work? Where do you shop? Where do you go to the movies? Are there ways in which you could reduce your carbon footprint by using transit, using the bike?” Kerson asks, adding that the AATA welcome views from all Ann Arborites and county residents, whether they use transit or not.

Encouraging that kind of communication is familiar ground to Kerson. He is currently a media consultant at RK Communications, his consulting firm. Kerson’s roots in Ann Arbor stretch from his time at the University of Michigan, where he graduated with distinction in 1980. “I think Woodrow Wilson was president then,” he quipped. Kerson stayed in Ann Arbor after college, soon becoming interested in journalism.

He began writing for a publication called The Alchemist, which he describes as “The Ann Arbor Chronicle in its day, before the Internet.”

[The editor of The Alchemist back in 1980 was James Delcamp, who's currently running for the state House seat in District 66, which includes parts of Livingston and Oakland counties. Though his time at The Alchemist apparently didn't overlap with Kerson, Delcamp wrote to The Chronicle that he has an old 1981 issue containing a Kerson piece with the headline: "Ann Arbor's Oldest Food Coop on the Brink." Delcamp called it "a great article."]

In 1988, Kerson moved to Chicago to become a freelance writer. Though he has written for mainstream publications like the Chicago Sun-Times and Columbia Journalism Review, Kerson identifies his main work as “indie media,” writing for publications such as The Michigan Voice, Michael Moore’s newspaper in Flint before Moore became a filmmaker.

Although Kerson was a stringer for the Hammond Times in Indiana, he says, “I never had a nine-to-five job … I just became a freelance writer by doing it, so I guess I’m a citizen journalist, rather than a professional one.”

Before moving to Chicago, Kerson held “one sort of leisurely job” as an intern [in 1984-1985] and ultimately a staff writer [in 1986-1987] for Solidarity, a UAW monthly publication. The job marked the start of his long affiliation with the labor union. Four years later, he ended his freelance writing to become a communications consultant, still in Chicago.  While there, the UAW became one of Kerson’s chief clients: “That was pretty interesting to me because I wasn’t just writing about it; I was being part of the issue.”

In 1999, Kerson relocated back to Michigan to become the assistant director of public relations for the UAW. By 2006, he had become the director of public relations, a job he held until earlier this year. When asked what some of the highlights were to the job, Kerson answered lightly, “We saved the auto industry.” He quickly went on, “I mean, that wasn’t just me, but that’s what happened while I was there.” As public relations director during the auto crisis, Kerson led a UAW advocacy campaign throughout 2008 and 2009 for federal aid to the auto industry.

Yet as an AATA board member, Kerson’s tendencies favor bikes and buses over cars. Kerson contrasted the shrinkage of the auto companies with his experience on the AATA: “We’re talking about expanding … Yesterday we talked about a fixed service to Ypsi, a potential train to Brighton, a potential bus service to the airport, all different kinds of services that either exist now in some form, or the AATA could do them.” Kerson was referring to a discussion that he and his fellow board members had held about those various strategic initiatives in a four-hour long board retreat/meeting on Aug. 10. [Chronicle coverage: "AATA Targets Specific Short Term Strategies"]

A good transit system, he continued, facilitates economic development and is economical to the consumer. Citing statistics from the American Public Transit Association, he said that switching to transit can save an individual $9,000 a year.

Not only is transit economically viable, he says, it’s also environmentally viable: “Transit jobs are the original green job. Every bus driver is keeping fifty cars off the road.” He cautioned, “We have to do this. We have to change how we move around because climate change is real, and the human and economic costs of that are maybe, in some ways, beyond calculation.”

Environmentalism has been a theme common to Kerson’s community activism. For three years he has served as president of the Ecology Center’s board of directors, though he ultimately considers transit and housing his two principle issues. Along with his service with the Ann Arbor-based Ecology Center, Kerson has served on the board of directors of the Washtenaw County chapter of the ACLU and the Ann Arbor Housing and Human Services Advisory Board.

In reflecting on his impressions of the AATA as a new member, Kerson emphasized the importance of forming partnerships. Although Ann Arbor is the only municipality that collects a tax to support the AATA, economic activity spreads throughout the county. He says the AATA has collaborated successfully with Ypsilanti, various townships, the University of Michigan, and private bus companies.

That spirit of collaboration runs through the rest of Kerson’s life. For example, the former journalist cites Facebook as a main medium for gathering news. While allowing he reads the New York Times and Talking Points Memo, he says, “I also get news that’s not always news of the world, but the news of the community and friends I care about.” For additional knowledge, Kerson often relies on his knowledgeable Facebook friends to scope out relevant news: “My universe of things I can look at has gotten larger – I have other people looking for me, if you know what I mean.”

Hayley Byrnes is an intern with The Ann Arbor Chronicle.