Stories indexed with the term ‘marketing’

Editor’s note: Nelson’s “In it for the Money” opinion column appears regularly in The Chronicle, roughly around the third Wednesday of the month. Nelson is sort of a long-winded son-of-a-gun. If you want to read very short things by Nelson, more frequently than once a month, you can follow him on Twitter, where he’s @SquiDaveo

I voted to re-elect Barack Obama. I doubt that’s a terrible shocker, but I want to explain why I did so – and why, regardless of how the economy looks on Jan. 1, or next summer, or in four years, I will still be proud of that decision.

In the run-up to Nov. 6 we kept hearing – and by extension kept telling each other – that this election was “about the economy, stupid!” I beef with that claim, but don’t reject it entirely – certainly not so long as I’m writing under the banner of being “In It for the Money.”

A lot of Americans frame the American Dream as one of economic security. While economic security is obviously a vital component of the Dream, to see that as the whole Dream is – as I’ve sorta harped on in the past – more than a little sad. When Jefferson cribbed Locke for the Declaration of Independence, he revised those original unalienable rights from “life, liberty, and estate” to the often ironically snarked “Life, Liberty and the pursuit of Happiness.” I doubt that was a typo.

Call me a sucker, but like Honest Abe, I believe in the Declaration of Independence as the fundamental expression of what our Unfinished Work [1] is all about – now in its 236th year. And, while you may need to bank some Estate in order to pursue that Happiness, it’s a bit shallow to argue that acquiring the Estate is the same thing as acquiring Happiness.

When I stood at the flimsy little voting station – a plastic tray with telescoping metal legs, set up in Allen Elementary School – I wasn’t there to vote for a smaller national debt or expanded social programs or lower taxes or higher unemployment. I was there to vote to advance our Unfinished Work.

And that meant filling in the bubble next to Obama/Biden. Let me explain. [Full Story]

Ann Arbor Transportation Authority special board meeting (July 16, 2012): Although the board does not typically schedule a monthly meeting for July, a special meeting was called because the board had business to transact that could not wait until August.

However, the longest and most vigorous discussion took place on an item not actually on the published agenda: compliance by the AATA with Michigan’s Public Act 152, signed into law in September 2011, which limits employer health care contributions to a fixed dollar amount. At their July 16 meeting, board members took no further action on the issue, letting the vote taken at their previous meeting on June 21, 2012 stand – for now. An additional special meeting might be called sometime in the next week.

The board’s discussion of new information, obtained from the Michigan attorney general’s office, as well as additional analysis of Act 152, suggested a kind of vindication for the position of two dissenters – Charles Griffith and Roger Kerson – in the board’s June 21 action.

That action had been to limit the AATA’s contributions to no more than 80% of the non-union employee health care cost. Adopting the 80% limit is another way for a public entity to comply with Act 152. And the board had voted on June 21 to do that for its non-union employees – because open enrollment was fast approaching for those employees.

As part of that compliance decision, AATA put together a new health care option, which would allow its non-union employees to choose a health care option that would cost them the same as before – but increase their co-pays. And by the time of the July 16 meeting, employees were participating in the open enrollment process, using the boardroom for that activity.

So the board met in a smaller workroom to handle its business for the July 16 special meeting.

That business included a $60,000 increase in the contract with Steer Davies Gleave, the international consulting firm the AATA hired to assist with the development of its transit master plan. The work has included identifying new service options and financial analysis for AATA’s initiative to expand its governance and service area countywide. With this and other previous increases, the value of the contract now totals $780,622, from a deal first signed in April 2010 for just under $400,000. Some of the additional $60,000 will essentially be passed through to a local consulting firm, Carlisle Wortman Associates.

In other business, the board struck a task-order style deal for marketing and advertising with Quack! Media and Pace & Partners Inc. – a three-year arrangement that could be extended for another two years. The $500,000 total authorized by the board works out to $100,000 a year.

The board also authorized an increase in the contract it has with Blue Cab to provide its NightRide service, which operates after the hours when fixed-route service stops running. The increase is from $28 to $32 per service hour for a contract that extends through 2013. Of the $4 increase, $3 is attributed to the AATA’s relatively new living wage policy.

In a final piece of business, the board authorized a $104,000 contract with RBV Contracting to relocate a fire hydrant as part of AATA’s bus garage expansion project. [Full Story]

At a special meeting held on July 16, 2012, the Ann Arbor Transportation Authority board authorized purchasing up to $500,000 of marketing and public relations services from Quack! Media and Pace & Partners Inc. over the next five years.

The marketing and public relations work will cover “public relations, education, community outreach and other communication services in support of AATA’s initiatives and general operations.” The two firms were selected after the issuance of a request for proposals that generated 35  13 responses from the 35 firms to whom the request was sent.responses. Quack! Media is an Ann Arbor firm, while Pace & Partners is based in Lansing.

This brief was filed from AATA headquarters at 2700 S. Industrial Highway, where … [Full Story]

Ann Arbor park advisory commission meeting (Nov. 15, 2011): With no action items on the agenda, PAC’s November meeting was filled with updates and honors, farewells and a few pointed comments regarding Fuller Road Station.

Commissioners were briefed by city staff about annual finances related to the land acquisition for parks and greenbelt programs, which are funded by a 30-year millage. They also got an update on the city’s marketing efforts for parks and recreation, and heard a report on the status of a sustainability project – several PAC commissioners had attended a September joint work session to help prioritize city goals related to environmental quality, economic vitality, and social equity.

Updates were also given about a sediment removal project in the Ruthven Nature Area, and about two parking-related projects at Riverside Park and Veterans Memorial Park.

In his manager’s report, Colin Smith noted that he’d taken a canoe run through the under-construction Argo Dam bypass pools – the new channel was a ”bit sportier” than he had expected, and is still being tweaked. He also told commissioners he’d received word that two state grant applications made by the city of Ann Arbor – $300,000 for the proposed Ann Arbor skatepark at Veterans Memorial Park, and $300,000 for improvements at the Gallup Park canoe livery – had ranked in the top 12 out of 100 applications statewide for funding from the Michigan Natural Resources Trust Fund. That bodes well for the possibility that the grants will be awarded – a decision from the state is expected in December.

During the meeting commissioners also honored two volunteers with the city’s natural area preservation program – Sarah Newman and Drew Lathin – and said farewell to Lynn Bowen, the administrative assistant who works with PAC. The meeting was her last before retiring from the city.

An item not on the agenda – the proposed Fuller Road Station – drew focus from public commentary as well as some questions from commissioners later in the meeting.  [Full Story]

The city of Ann Arbor made a recent decision to convert to a single-stream curbside recycling system, plus implement an incentive coupon reward system to encourage people to participate in the program.

The decision came under some criticism for its initial capital costs, the possible reduction in quality of the resulting recycled material, as well as for its emphasis on coupon rewards for recycling more – which some people feared could feed back into a loop causing more consumption.

I think there are fair questions that can be asked about cost and quality.  What I missed, however, was a convincing sales pitch – one that included options within the basic idea of a single-stream system with an incentive program. In this column, I take a look at what I’d have found to be a more convincing sales pitch. [Full Story]

Among the highlights of Thursday night’s Ann Arbor Ad Club meeting was the revelation that the group’s president, Tracy Lindsay, looks like Sarah Palin/Tina Fey. Especially when she pulls her hair up – as she was exhorted to do by several attendees.

But the club’s main event was a presentation by consultant Colette Chandler, who spoke about how to “green” your business. Here’s a summary of her remarks: [Full Story]