Tolle on the Totter: Newspapers
[Editor's Note: HD, a.k.a. Dave Askins, editor of The Ann Arbor Chronicle, is also publisher of an online series of interviews on a teeter totter. Introductions to new Teeter Talks appear on The Chronicle.]
Last Thursday, 23 July, 2009, The Ann Arbor News published its final edition after nearly 175 years in business. I spent part of that morning talking on the teeter totter with Brian Tolle about what people “hire” newspapers to do – besides provide them with news and information.
The notion of “hiring” newspapers – by subscribing to them – to do a “job” is a way of thinking about products that comes naturally to Tolle. He works in the field of organization development, providing consulting services to technology companies on the people side of the equation.
Tolle has a tolerance, even enthusiasm, for change and innovation. So when pitched the idea of reading a newspaper on a high-tech paper scroll, he did not fall off the teeter totter laughing. [Full Story]









