UM: Auto Industry

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UM prof Jeff Liker, best know for his book “The Toyota Way” is quoted today in a Bloomberg News article about the Japanese automaker’s plans to build its Prius in the U.S. “They bet wrong on the truck market,” Liker says of Toyota’s previous decision to build the Highlander SUV stateside. “They’ve been really good about not screwing up like that in the past.’” [Source]