UM: Tailgating

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A Freep article looks at how companies are paying tailgaters to market products. Frank DiMaggio of UMTailgate.com got $250 last weekend to hand out 1,500 bottles of Cholula hot sauce and brochures. Says the Toyota engineer: ”I was excited about it from the get-go to do this. The money was the main thing -that pays for one tailgate on my end.” [Source]