Joel Goldberg
Marlena Studer sports a moniker that sounds like she might have a career promoting Piesporter or Lowenbrau. But after spending 10 years in academia with a sociology PhD, the Ann Arbor transplant became a wine entrepreneur, creating and importing the Solterra label of Chilean wines since the 2001 vintage.
Last football season, it was difficult to miss the banners, store displays and tailgate parties all over Ann Arbor to promote Bo Merlot, the wine named for legendary Michigan football coach Glenn “Bo” Schembechler. Studer quarterbacks the diverse team that runs the project, which includes Bo’s widow, Cathy, local wine distributor Doug Wanty, sportscaster Jim Brandstatter, and Dr. Kim Eagle, director of UM’s Cardiovascular Institute, which receives a $2 donation from each bottle sold.
Around the same time, I found myself temporarily banished from Studer’s friends list after I called Bo Merlot a “gimmick wine” in a web article. So when we recently sat down to talk, picking that scab seemed like an optimal place to start. Here’s how things went. [Full Story]