UM: Summer Reading

By

BusinessWeek provides a summer reading list for MBA-types. The column quotes Erik Gordon, associate director of the Zell-Lurie Institute for Entrepreneurial Studies at UM’s Ross School of Business: “Reading will make you a better businessperson and a better, happier person. Students don’t want to hear it. They want to know the magical formula that will get them rich tomorrow, but we have a duty to try and convince them.” [Source]