UM: Scent

The New York Times has an item about a study that finds scented products stick with consumers. It quotes Aradhna Krishna, a UM professor of marketing: “The human memory for smell is very strong, and researchers have known all along that people remember smell. What we’re saying is, it’s not just the smell that people remember. It’s other things associated with the smell: the brand name, or the shape of the product’s box.” [Source]