UM: Toyota

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NewJerseyNewsroom.com reports on Toyota’s ongoing recall crisis, quoting UM business professor Jeff Liker and Gerald Meyers, former CEO of American Motors, who lectures at UM. Says Meyers: “Every crisis management expert will tell you to be transparent. You have to be quick, get the bad news out, get it all out, bury it and move ahead. That’s what every crisis management expert will tell you. But back at the ranch, it’s a lot more difficult than that.” [Source]