A2: Business

The Genuine Kitchen blog posts a Q&A with John Roos, owner of Ann Arbor-based Roos Roast – Michael’s Genuine Food & Drink in the Miami is starting to serve Roos Roast at the restaurant. In response to the question “Who’s your most unique client?” Roos says: “There are so many, who is the most unique? It’s always changing. I can tell you that coffee geeks, coffee people all have strange and wonderful fetishes about ‘their’ coffee, and they will tell you about it. Being in the coffee business is being in the people business. Once you start supplying people coffee you’re in for the long run. It’s a people business, from the people who grow it to the people who drink it. If you think about it, coffee sees a lot of people on the way to the cup.” [Source]