A2: Business

An Inc. magazine article reports on results of the 2010 American Customer Satisfaction Index, conducted by UM’s Ross School of Business and Ann Arbor-based ForeSee Results. The ACSI found that despite the popularity of the social networking site Facebook, it ranked in the bottom 5% of all companies surveyed, “along with much-loathed airlines and cable companies (and below even the IRS’s e-file service).” The article interviewed ForeSee CEO Larry Freed, who said the company’s research suggested Facebook’s low ranking was due to consumer concerns about privacy, frequent design changes and aggressive advertising. [Source]