A2: Social Media

The Detroit News reports on the sensitivity of social media sites for employees and employers. With the rise of Facebook, YouTube, and other sites, employee’s complaints about their employers can become public. Domino’s, the Ann Arbor-based pizza chain, handled such a situation last year, when one employee filmed another putting cheese in his nose and saying the food would be delivered to customers. Domino’s believes the incident led to a 1% to 2% drop in sales nationwide. While businesses see benefits to social media, such as reaching out to customers, they also see its damaging effects on a firm’s reputation. Domino’s spokesman Tim McIntyre commented that “silly things can come back to haunt you.” [Source]