AATA OKs Voter/Rider Survey Contract

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At its Aug. 24, 2011 meeting, the Ann Arbor Transportation Authority board authorized a three-year contract with with CJI Research Corporation to conduct survey research. The contract has two additional one-year options.

Of the three respondents to the AATA’s RFP, the one from CJI was the top-rated proposal with respect the criteria: price, experience, and technical approach. CJI was the firm that conducted the AATA’s most recent on-board and telephone surveys in 2009.

CJI has experience with polling for ballot initiatives. That experience is significant, because at some point it’s expected that a proposal will be put before voters across Washtenaw County that would levy a transit tax. The draft fiscal year 2012 budget for AATA includes $75,000 for an on-board survey of riders and a telephone survey of Washtenaw County voters.

This brief was filed from the downtown location of the Ann Arbor District Library, where the AATA board holds its meetings. A more detailed report will follow: [link]