A2: Pure Michigan

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Writing for Crain’s Detroit Business, Chris Gautz notes the coincidental timing of Ann Arbor-focused Pure Michigan ads running on cable TV at the same time as the University of Michigan men’s basketball team advances to the NCAA tournament’s Final Four. He quotes Michelle Begnoche, public relations manager for Travel Michigan: “This was planned before Michigan made the Final Four. But it’s a great story for us.” [Source]