I have been cobbling together a living since July 2009, when New York-based Advance Publications shut down Ann Arbor’s daily newspaper. It was a trauma, pure and simple, for me and for many of my colleagues. After almost 20 years at The News and 30 years as a newspaperwoman, my “career” was dead and the newspaper industry eventually would be, too – at least as we knew it. Some really bleak months followed for all of us.

A crowd showed up for Literati’s first event on Friday evening, April 5. The new downtown bookstore is located at Washington and Fourth Avenue.

One of the ways I pay the mortgage now is with earnings from my freelance editing business. One of my clients was the Michigan Theater, which in 2011 hired me to edit a history of the theater. The manuscript’s author, Henry Aldridge, recently retired from the faculty of Eastern Michigan University; in the 1970s he rallied the community to rescue the Michigan from the wrecking ball and for decades has been one of the theater’s organists.

Over a number of months Henry and I would meet at Biggby Coffee on East Liberty Street and, chapter by chapter, shape his story of how a movie palace built for silent films in the 1920s weathered dramatic shifts in the film industry and the damage done to downtown America by postwar suburban sprawl, to ultimately stand firm as an Ann Arbor cultural landmark. It is an inspiring tale.

After one of our sessions we stood together outside Biggby and glumly beheld the dead sidewalk in front of the newly vacated Borders flagship store – a community institution that the community could not save. The ironies did not escape us.

The loss was especially personal for Henry; the bankruptcy had thrown a young friend of his out of a job she adored. Shannon Alden was a 14-year veteran of Borders with a passion for children’s literature. Henry was prodding her to find another way to use her gifts for connecting with people and sharing her delight in books. He urged me to contact her if only to offer some moral support; both of us had taken a hard blow to our sense of purpose because of a revolution in the economics of reading. Newspapers, bookstores – the Internet was killing them both.

So it is not a little ironic that months of blogging and Facebooking kept us up to date on the city’s much-anticipated new downtown bookstore before Literati officially opened its doors at 124 E. Washington St. on Easter Sunday.

From Blog to Bricks-and-Mortar

Literati Bookstore has come into being thanks to a huge commitment from Hilary Lowe and Michael Gustafson, partners in life and business. It was exciting to see good things start to happen in the space formerly occupied by Rick Snyder’s local campaign headquarters (cue the speculation about karma). I popped in a few times this winter – one day to discover the shelves had gone up, another to observe a woman with a paint roller risking her life atop a ladder placed just so on the stairs leading to the lower level. I met Lowe and Gustafson in the flesh on an afternoon in mid-March. It was a landmark day, too – the scanning of books had commenced!

From a short distance, I spied a stack of copies of “King Leopold’s Ghost” by Adam Hochschild, a really good book about some really awful history. It was then that I got that oh-my-god-it’s-really-happening jolt – an admittedly weird response to the rape of the Belgian Congo. Lowe talked about the 100-some job applications they’d received, with Borders and Shaman Drum alumni heavily represented. She was gratified to have had such a deep pool of available talent from which to choose a staff of a half-dozen or so “book ninjas.” And she (accurately) forecast an end-of-month soft opening.

Out of town for Easter, I paid my first visit to Literati the following Wednesday. The sun shone, but a sharp wind bit at my cheeks and bare hands that April morning as I made my way up Washington Street. I knew what I was looking for: “The Yellow Birds” by Kevin Powers and “Nothing Gold Can Stay: Stories” by Ron Rash. What I found as well was a beautiful space, with quirky vintage tables, chalk-on-blackboard signs and lots of natural light through windows that open on both Washington Street and Fourth Avenue.

Literati co-owner Hilary Lowe.

Right off the bat I snagged a copy of “The Ancient Murrelet” fresh out of the box – Lowe was unpacking copies of poet Keith Taylor’s new chapbook in advance of his reading at the end of the week. I browsed the fiction, poetry and periodicals filling two long walls on the street level. Downstairs is dim and cozy – that morning a quartet of readers sat around a table, their heads bent … over books, not iPhones! At least a half-dozen customers were checking out the long wall of biography, history and political science and small sections for art, travel, health, gardening, photography and more. Lowe credits Peter Roumanis, an owner of the new Vellum restaurant on Main Street, for guidance in curating the exceptional cookbook selection.

Back upstairs, I resumed my search for “The Yellow Birds” – the author’s name had momentarily fled my head. I glanced around for some help and there, shelving books in the nook devoted to kid lit, was none other than Shannon Alden, one of the select Literati book ninjas! Up until that moment we were merely warm acquaintances; now we threw our arms around each other.

She located “The Yellow Birds.” The Rash collection was on the shelf, right where it belonged. “I Could Pee on This: And Other Poems by Cats” – on display near the register – was the perfect housewarming gift for Elvis, my stepdaughter’s kitty, from my own cats Lily and Clementina. Lowe identifies herself as a “crazy cat lady” but you’d know it anyway from a casual look at her shelves. (“Crafting With Cat Hair”? Thursday’s my birthday, friends.)

Shannon handled my purchases. “Of course, you’re going to be a frequent buyer,” she said, signing me up. Another customer was leaving with a big bag of books and some parting advice: “Stay open late during SummerFest; unbelievable crowds.” Then she eyed Shannon: “I remember you!” Another Borders alum, it turned out.

So there we were, in our new downtown bookstore: Shannon back to selling books and me back to buying them. After nearly four years of pinching pennies, I was in the position to spend $77.26 that morning, and another fifty bucks the night of Taylor’s reading. If you don’t think that’s a big deal, then lucky, lucky you. Now get your fortunate self down to Literati today and match it. And then do it next month, and the month after that.

$$$$$$$

I guess it’s not surprising that this last selection in Taylor’s new book of poems resonated:

In the Hard Months

Oh, I wish I could believe
in February that the blood root
will really bloom – for its short moment,
until its petals will be knocked
off by a cold rain – in March,
or that the cone flowers will turn
to seed in September so the finches
can pick them apart in one last
frenzy of summer, or that the poem
will come again, confident
and supple in its moment on the page.

Lowe and Gustafson report that they got lots of generous advice from local book lovers and booksellers, including Taylor – “one of the very first people we met with when we first told some people we were planning on opening a bookstore downtown,” they blogged. “Since then, he’s been incredibly supportive.”

But back in the summer of 2011, he wasn’t optimistic about the future of bookselling in Ann Arbor. Talking in the wake of Borders’ demise, Taylor said he wasn’t sure the local “book culture” was robust enough to support a new independent bookstore and fill the void left by the closures of Borders and of Shaman Drum, in 2009.

Poet Keith Taylor signs copies of his new chapbook, “The Ancient Murrelet,” at his April 5 reading at Literati Bookstore.

What would it take to make a go of it? For starters, he said, “idealism, a lot of 80-hour work weeks, a willingness to be constantly present.” Obviously, Lowe and Gustafson bring all that in abundance. But Literati’s owners are doubtlessly bringing a lot of debt, which brings us to the big issue: They’ve got to make the rent. Even if Faramarz Farahanchi might be the “landlord willing to rent space for less than the going rate” – for Taylor, that’s the bottom line – Literati has to sell a lot of books, every day.

Seasons change by themselves, provided we stay out of the way. Other welcome arrivals need help. Taylor’s poems have their moment on the page because he has a gift – and because he holds up his end of the bargain and takes to pen and paper with some regularity. The Michigan Theater still stands because Henry Aldridge and others like him knew its glorious worth and worked hard and smart to save it. I’ve got money to buy books again not only because of an indecent amount of luck, but because, most days, I show up at my desk.

I ran into Jill Peek, editor and publisher of “The Ancient Murrelet,” in the big crowd for Taylor’s reading on April 5. She observed that Lowe and Gustafson have not only taken a huge financial gamble, but they’re devoting some of the most crucial years of their professional lives to the experiment. A few days later we continued the conversation. “I hope I wasn’t too preachy with my remarks about risk,” she wrote in an email, “but I often feel that in this town, those with UM or institutional affiliations do not necessarily see that what’s new and lively often requires risk-taking. That’s my observation from growing up in what became Silicon Valley.”

Precious time and lots of money – the owners of Literati Bookstore are investing both and we have an obligation to do more than sing their praises for it. They are not going to succeed just because we’re deliriously happy that they are finally here – that Ann Arbor once again has a place downtown where we can go to readings and hold book club meetings and browse while we’re waiting for a table to open or the movie at the Michigan to start. That’s all great, but unless lots of people spend money there, often, it will not survive.

Being an engaged and beloved member of the community is simply not enough.

About the writer: Domenica Trevor lives in Ann Arbor – her columns are published periodically in The Ann Arbor Chronicle. The Chronicle relies in part on regular voluntary subscriptions to support our columnists and other contributors. If you’re already supporting The Chronicle, please encourage your friends, neighbors and coworkers to do the same. Click this link for details: Subscribe to The Chronicle.

What will it take for another bookseller to open shop in the Borders/Shaman Drum neighborhood at State and Liberty, and operate a browseable place with content deep and wide? We’re talking about a books-and-mortar store a stone’s throw from the University of Michigan campus. A spot where you arrange to meet up with your husband after the two of you go your separate ways for an hour. Where you hang out until the movie starts at the Michigan Theater. Where you actually buy a book now and then – sometimes a title other than the one that got you in the real, live door.

The No. 1 Borders bookstore at Liberty & Maynard in Ann Arbor.

Keith Taylor, the poet, UM creative writing teacher and veteran local bookseller, says “it will take idealism, a lot of 80-hour work weeks, a willingness to be constantly present.”

Check, check and check. This is Ann Arbor, after all.

And then there’s Taylor’s fourth condition: “A landlord willing to rent space for less than the going rate.”

“Rents in central Ann Arbor right now will not allow for an independent bookstore, or an independent anything,” he says, “until the business owner owns the building the store is in.”

Karl Pohrt concurs – and the owner of the former Shaman Drum Bookshop, but not the building that housed it, should know: “It’s essential to own the building. If they don’t, they’ll be vulnerable.”

“Rent,” replies Nicola Rooney flatly when the proprietor of Nicola’s Books is asked why she won’t consider a move from Westgate Shopping Center to the State Street area.

We knew that, really. This is downtown Ann Arbor, after all. The market apparently won’t bear an independent bookstore in that neighborhood – Shaman Drum, which was located on South State just around the corner from Borders, closed in 2009 after nearly 30 years in business. Its former storefront is now a burger joint.

So the real question is this: If the market won’t bear a full-blown downtown bookstore, how will the community respond?

The Business of Bookstores: Boulevard of Broken Dreams

Pohrt warns, with a laugh, that opening a bookstore is like setting up shop “on the boulevard of broken dreams.” More seriously, and out of respect for his “brother and sister booksellers,” he says that “people need to know how hard this is and what’s at stake.”

Taylor says Petoskey now easily outclasses Ann Arbor as a book-buyer’s town. He has his doubts about whether even a non-traditional bookstore – a co-op, for example – could work. “I’m not sure that the book culture now is such that can support that.” (As an aside, it’s worth noting that Taylor had his doubts decades ago, too. He was working at the original Borders store when Tom Borders announced his grand expansion plans to staff. Taylor didn’t respond favorably, prompting Borders to say: “Keith! Why so negative?” It took a while, but now it’s pretty clear why.)

Taylor estimates that rent at $10,000 a month would require $2,000 a day in retail sales – “and you have to sell an awful lot of books to get to $2,000.”

The distinctive storefront of the former Shaman Drum Bookshop at 313 S. State, now a burger joint.

Especially now that Borders et al succeeded so well in institutionalizing the discount. The profit margin for the book business is 40% to 50%, Pohrt says, which to a bookstore means “2% to 3% after rent, utilities and wages.” So even with publishers starting to factor the discount into list prices, who can survive on selling books alone? Not Nicola’s, though the store never confuses the clearly segregated gifts, cards, pens and chocolates with its main event.

Do we really need to ask how many of us buy online just because we can – maybe not all the time, but often enough? Not to mention the lowest of the low: the “browsers.” Pohrt remembers them well – people who’d head out his door with nothing but an ISBN.

“If you have a bricks-and-mortar store, somebody can always undersell you,” he says. “So why should people buy books from you instead of the Internet?”

The Survivors

Our surviving indies in Ann Arbor have done so by finding more affordable space, serving niches and cultivating loyalty: Aunt Agatha’s on Fourth Street for mystery fans, Common Language at Braun Court for the LGBT community. (Owners Keith Orr and Martin Contreras, who own the neighboring \aut\ BAR, held their second annual Last Bookstore Standing fundraiser on Aug. 25.)

The book selection at beautiful Crazy Wisdom on Main Street, while more varied than you’d think, largely reflects the store’s focus on the spiritual experience. Nearby Falling Water (a little fiction, a little poetry, a little wit amid a lot of gentle self-help) is where you can happen on a lovely book for yourself while buying a lovely gift for somebody else.

Dawn Treader is an adventure; Motte & Bailey is a treasure – but used inventory, while invaluable, is another creature entirely.

But whatever their attributes, none of these sellers are – or aspire to be – what Shaman Drum was before the textbook market collapsed, or what Borders managed to remain for at least a little while until Paperchase, chocolate-covered sunflower seeds, and the long limp toward liquidation.

In Ann Arbor, according to Pohrt, more books were sold per capita in the 1960s than anywhere else in the country. When my husband and I moved here in 1990, it was immediately clear to me that two things mattered most to Ann Arbor: food and books. Ann Arbor is where Borders was born.

Yes, yes – but that was then and this is now. Locally owned Nicola’s Books is left standing; Barnes and Noble, the national chain that’s a relative newcomer to town, is wobbling. Ann Arbor is a plugged-in, uploaded, wired and wifi-ed, downloaded, World Wide Webosphered, test-marketed-for-a-no-newspaper place. We’re victims of our own success, says Taylor, who reminds us that UM faculty sat in front of glowing screens while Shaman Drum was shuttered. Rooney is fully mindful of all those students out there whose podlets are their link to whatever life of the mind they’ve of a mind to search out.

Is this what the community wants – is it enough?

Another Model: The Community-Based Collaborative

As Shaman Drum was reaching its crisis point in 2008-09, Pohrt says, “I woke up one morning and I didn’t know how to fix it.” The nonprofit approach wasn’t tried in time, he says.

But now Pohrt has another idea. “Start with a group of people,” he says. A representative from city government. Someone from the Downtown Development Authority. A person from UM who’s committed to book culture. “A good lawyer, a good real estate person, a good numbers person,” Pohrt says. “And somebody who knows the book business – and there are a number of these in Ann Arbor.”

And a millionaire?

One of those would be useful, too, Pohrt says, “but you also need people to buy into the idea. And this is a test for the community.”

Common Language Bookstore in Braun Court.

Pohrt envisions a community-level project resembling the Michigan Center for the Book, an initiative of the state’s Library of Michigan that’s based in Lansing but, Pohrt says, “belongs in Ann Arbor.” On the local level, such a project would nourish and promote the myriad aspects of a local book culture: Book arts, like those fostered by Hollander’s, the Kerrytown shop. Youth literacy efforts led by such operations as the nonprofits 826michigan and the Family Book Club (Pohrt’s on the board of the latter). Writing groups and “rent-a-carrel” opportunities for authors looking for both a quiet place to work and a way to support a community that will support writing.

It would also include a bookstore, of course, but one that is part of a community-wide operation that involves and fosters all the booksellers in the community: booksellers that serve markets for literary fiction and graphic novels, for antiquarian volumes and used paperbacks, and yes – for ebooks and audiobooks and all those other technologies for which people are going to spend money.

Pohrt admits that “there are problems with what I’m proposing” – not the least of which is making sure that nobody among those dogged booksellers we already have is left out of a wider effort. “Maybe each of these pieces already here would have a stake in it,” he says.

In a recent piece for The New York Times Sunday Review, fresh-off-a-book-tour author Ann Patchett (“State of Wonder”) gave a shout-out to indie bookstores around the country – including her “most beloved McLean & Eakin in Petoskey” (score one for Taylor’s street cred). She’s “so convinced that the small, locally owned and operated independent bookstore was a solid business model” that she and a partner are opening Parnassus Books next month in Nashville. One assumes that Patchett herself was able to pony up at least part of the cool million such an enterprise might require, and that she can afford to lose some of it, as Pohrt and Taylor say is almost certainly part of the deal. And more power to her.

But is Ann Arbor so different from Nashville, or Iowa City, or Milwaukee, or Oxford, Miss.? We can’t support a State/Liberty shop dedicated to selling books at the “reasonable profit” Rooney says she manages at Westgate? Will it take a community project dedicated to preserving a culture of readers and reading to keep a first-class, non-niche bookstore in the downtown neighborhood?

Pohrt acknowledges that his is a daunting proposal. “Say it’s impossible. OK, let’s go.”

The Presence of the Shopkeeper

Rooney does it, and of course the keystone is the fact that Westgate rents aren’t what @Burger had to pay (until students went home for the summer, and that Liberty Street restaurant closed). She even takes time off to visit her nonagenarian mum in England – though granted, those winter visits are in November and February, bracketing the feverish Christmas retail season – and had an honest-to-god summer vacation this year.

She does it, she reminds us, because she’s cultivated a fine staff and can trust them to hold down the fort – rather, to keep the fort open to all those savage readers out there.

Rooney says she’s willing to be there for anybody who “wants a hand-hold” while building a State/Liberty business; she knows how it’s done. In fact, she’d consider an arrangement with a bookseller in it for the long haul who, perhaps, could master the art and science of bookselling under her tutelage and “essentially inherit it from me” when that day comes.

Still, as Taylor reminds us, a big reason for Nicola’s success is the physical presence of Nicola Rooney herself. On a recent Friday afternoon I spent the better part of an hour browsing her shelves for my husband’s birthday presents – I came in for Charles C. Mann’s new “1493: Uncovering the New World Columbus Created” and collected a few discoveries as well.

Thanks to her distinctive British accent – equal parts charm and steel – it was easy to eavesdrop on Rooney’s sales technique. Somebody was looking for a book whose author recently had a reading at the store. “Oh, yes, a lovely man.” Small talk with shoppers about the massive, damned-if-you-do-damned-if-you-don’t preparations for Hurricane Irene. “They’re stopping the buses and the subway!” Another wanted the latest mystery in a favorite series. “If you like we can give you a call when it comes in.” Turns out the customer is from Tecumseh and was in town, stopping in the store just in case. “We could send it to you ….”

Rooney is, in all the fine senses of the word, a shopkeeper. She knows her wares and she knows her customers. She’s trained her crew to be shopkeepers, too – various customers have their various staff favorites. And they all spend lots of time on the other side of the counter, tracking down that title that should be “in history or in The Times’” but might be “tucked behind another one.” And because of all that – and, of course, a rent the market will bear – Nicola’s Books turns a respectable profit.

Rooney and two of her staffers spent a good 10 minutes – a long time in a small shop – determined to hunt down one of the three copies of “1493″ that were, the computer indicated, in the store. None were to be found. So she took my info and promised to let me know when the next copy came in (it was expected, and indeed arrived, on Monday).

I was so grateful for the attention. Once again, I was so grateful for the place. We talked for a while about books and bookselling in Ann Arbor. Then she rang up a couple of history paperbacks for me, and I handed her my Amazon.com Visa card.

About the writer: Domenica Trevor lives in Ann Arbor – her columns are published periodically in The Ann Arbor Chronicle. The Chronicle relies in part on regular voluntary subscriptions to support our columnists and other contributors. If you’re already supporting The Chronicle, please encourage your friends, neighbors and coworkers to do the same. Click this link for details: Subscribe to The Chronicle.

John U. Bacon

It wasn’t that long ago that if you wanted to buy a book, there was no Kindle or Nook or Amazon.com – or the Internet. There weren’t even big-chain bookstores. You had to go to one of those narrow stores in mini-malls that sold paperback best-sellers and thrillers and romance novels.

But then the Borders brothers changed all that. They decided to go big, opening a two-story shop on State Street in Ann Arbor. They stocked almost everything, they gave customers room to relax and read, and they hired people who weren’t just clerks, but readers.

When I applied for a job there in college, they didn’t just hand me an application, but a test on literature – which I failed.

But if they wouldn’t let me sell books there, they still let me buy them, so perhaps it was just as well. I bought everything from Mark Twain’s “Innocents Abroad” to Kurt Vonnegut’s “Slaughterhouse Five.” Typically, I’d walk in for one book, and walk out with four – an hour later. I spent over a thousand dollars a year there, then a few hundred more on book shelves.

When Borders became a national chain, we Ann Arborites took an unearned pride in seeing the rest of the country love it as much as we did.

But Borders conceded the Internet to Amazon.com, then seemed to embark on a strategy designed not to create a stirring comeback, but a slow retreat. Finally, Borders announced it was going out of business this summer.

This week I visited my local Border’s store, Number #1, right downtown, one last time. I toured my favorite sections, literature and history, but also stopped by the children’s department, where I bought Dr. Seuss books for my nieces years ago, one of whom is now in college. I visited the travel stacks, where I planned trips to Turkey and Thailand, Spain and South America. I also picked up books to teach me just enough of those languages to get me in trouble, but not quite enough to get me out of it. I must have bought the cheaper ones.

But I didn’t need to get on a plane to go places. Pick up a good book – completely portable, no plugs or batteries needed – and you can go anywhere you want, even back in time, in just minutes.

In 1989, at the original store’s reference section, I picked up a copy of “Writer’s Market,” because my teacher told me it was the bible for freelance writers. I saved it. In the back pages I listed all the publications where I sent my articles, and which ones rejected them. That first year, all but one did. Thank you, Motor Trend. I bought 10 copies of that issue at Borders, too.

But I kept buying “Writer’s Market”and sending out my stories. After a decade, I published my first book. I wrote my second book in Borders café, where I also listened to readings by my friends, and the famous.

A few years ago the Borders in downtown Ann Arbor sold more copies of my last book, on Bo Schembechler, than any store in the country. I spent hours signing them, and the staff became colleagues, even friends.

During my last visit, one of them said, “Hey John, can I help you find anything?”

“No, thanks,” I said, then waved my hand over the entire store. “I just came to say goodbye to an old friend.”

I shook his hand. “Thanks for everything.”

He nodded, but kept a stiff upper lip, and walked off to help someone else.

About the author: John U. Bacon is the author of the upcoming “Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College Football,” due out Oct. 25. You can pre-order the book from Nicola’s Books in Ann Arbor or on Amazon.com.

The Chronicle relies in part on regular voluntary subscriptions to support our publication of columnists like John U. Bacon. Click this link for details: Subscribe to The Chronicle. And if you’re already supporting us, please encourage your friends, neighbors and colleagues to help support The Chronicle, too!