Crew from Detroit’s ABC affiliate, Channel 7, is interviewing people on the street for promos to run about the station’s coverage of news, weather, etc. “I never watch it” is probably not what they’re looking for. [photo]
Stories indexed with the term ‘TV ads’
Column: Super-Hyped Super Bowl
John U. Bacon
Forty-five years ago, the Super Bowl … wasn’t even the Super Bowl. They called it the NFL-AFL Championship Game, until one of the founders renamed it after watching his grandson play with a “High Bouncing Ball” – a super ball. Super ball – Super Bowl. Get it? And thus, an artificial event was born.
Tickets were just fifteen bucks for that first game – and they barely sold half of those, leaving some 40,000 empty seats in the Los Angeles Coliseum.
A 30-second ad cost only $42,000 – and they weren’t any different than the ads they showed the previous weekend. The half-time show featured three college marching bands – including one you might have seen from the University of Michigan.
Over the next couple decades, of course, the event became a veritable national holiday. Tickets now sell for thousands of dollars, and ads for millions. The game attracts more than 100 million viewers in the U.S. alone. [Full Story]
So, Who Do You Know in Bank’s New TV Ads?
How well-connected are you to people in Ann Arbor? You can test your social network’s strength by seeing how many people you know of the 220 local customers featured in new Bank of Ann Arbor TV and radio ads.
It’s amazing how many people you can cram into a 30-second spot when all they say is “Me.” It’s also amazing how funny that simple concept is, and how effective in conveying the bank’s point: We’re local, and we help folks.
The campaign reflects the quirky sensibility of Ann Arbor-based Perich Advertising + Design, the agency which put the ads together. (Oh, and Ernie Perich is on BOAA’s board of directors.) Check out the two radio spots and three TV … [Full Story]