A2: Domino’s Pizza

The Freep publishes a column by Bruce Horovitz that looks at Domino’s Pizza’s public relations response to a YouTube video showing two employees tampering with a customer’s sandwich. Horovitz writes that the Ann Arbor-based chain “is getting fairly high marks from social-networking and crisis-management gurus about its response.” He quotes Domino’s spokesman Tim McIntyre: ”Nothing is local anymore. That’s the challenge of the Web world. Any two idiots with a video camera and a dumb idea can damage the reputation of a 50-year-old brand.” [Source]