UM: Athletics

Crain’s Detroit Business publishes a wide-ranging interview with UM athletic director David Brandon, focused on his efforts to bolster the Michigan brand in the wake of NCAA violations and losing streaks. Part of that effort includes hiring the department’s first chief marketing officer – a national search is underway for that job. Says Brandon: “It’s a brand that’s incredibly well known in the Midwest, it’s got a real terrific national following, it’s got a global presence. We need to continue to reinforce what the brand stands for.” [Source]