UM: Sports Business

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The Freep reports that Ann Arbor-based M Den lost the contract it’s held for 17 years as the official store of UM sports. A 10-year deal was inked with Dallas-based eSports Partners. The article quotes M Den co-owner Doug Horning: “It didn’t come as a surprise because we were in a bidding situation going on for six months or so. We knew there was a possibility. We didn’t expect a national company to get involved, so that probably came as a surprise. We more than doubled our previous bid.” [Source]