UM: Groupon

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Michigan Today magazine profiles University of Michigan graduate Brad Keywell, who co-founded Groupon.com, a popular online coupon business. The concept started with another company he co-founded called The Point, which struggled until they adapted it to the commercial market. Says Keywell: “In the midst of potential failure came massive success. We originally saw a social-media formula with The Point that could mobilize people to do great things through the tipping-point mechanism. The difference with Groupon is that people use the tipping point to save money, and that’s a very big difference.” [Source]